Welcome to PURE Equine Law
PURE Equine Law specialises in providing legal services to the equine industry. The practice supports businesses and individuals across Australia with disputes, contracts, debt recovery, compliance, employment law issues and more. Founder, Principal Lawyer and horse rider Emily Purvis provides clients with a unique blend of legal expertise and 25+ years of experience with horses. Emily is also passionate about empowering the equestrian community through legal education and preventing disputes by making contracts more accessible.
The firm was built with the equestrian client in mind from day one. After seeing a Facebook post on a community forum asking for legal advice, Emily began to research and ask her horse riding connections about the types of legal issues they had encountered in the past. In many cases, written agreements were poorly drafted or had not been used at all, resulting in unjust outcomes and expensive litigation.
An innovative, modern business model was developed to deliver premium equine legal services in an efficient, accessible way. We offer the convenience of remote capabilities, allowing us to connect with clients in remote or rural locations, or in-person consultations if preferred. Time based billing, fixed fee packages or retainer agreements accommodate specific needs and budgets. Our goal is to provide flexible options that cater to our clients’ preferences, ensuring the highest level of personalised service and fee transparency.
Discover the difference of having a lawyer with extensive knowledge and experience in the equine industry. Contact us today to schedule a consultation.
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Excellence
First class legal services delivered by a top-tier trained litigator with 25+ years of horse-riding experience. Expect technical excellence combined with a deep understanding of the equine industry.
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Innovative
Flexible appointment options outside of regular hours to accommodate busy schedules and time with your horses. Convenient consultations from anywhere in Australia with virtual appointment capabilities.
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Accessible
Straightforward and clear legal documents and advice. Enjoy working with a friendly, attentive lawyer that understands the unique complexities of the equine industry. Contract templates for horse sales and leases available for download 24/7.
Meet the Team
Emily Purvis
FOUNDER & PRINCIPAL LAWYER
Emily is one of Australia’s leading equine law practitioners. She holds a Bachelor of Laws (LLB) and a Bachelor of Commerce (BComm) from the University of Western Australia and is admitted to the Supreme Court of Western Australia and the High Court of Australia.
Emily has practised in Perth, Melbourne and Hong Kong with international top-tier law firm, Herbert Smith Freehills. She has experience advising on complex commercial litigation and disputes, corporate regulatory matters, financial services regulation, insurance claims and class actions. Through her work with Herbert Smith Freehills, Emily has acted for multinational corporations, ASX listed companies, financial institutions, foreign Governments and local Government authorities.
Being born into an equestrian family, Emily was riding horses before she learned how to walk. She won her first horse riding competition at the age of 6 and went on to develop a passion for dressage training, building the partnership between horse and rider, and equine wellbeing. Emily and her horse “Prinz” are training at medium/advanced level and enjoy jumping over small fences occasionally.
Emily is heavily involved with the “NewLaw” community and brings fresh, innovative and pragmatic thinking to her practice of law. She is passionate about making the law more accessible and is fastidious in her approach to delivering legal services. In 2023, she was recognised as the winner of the Lawyers Weekly 30 Under 30 Award for her work with PURE Equine Law. She writes regularly for national horse magazine Hoofbeats and is also a member of the board of directors at Pony Club WA.
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Madeleine McDonogh
GRADUATE
Maddy lives on a farm in the New South Wales Southern Highlands and is passionate about horses. She holds a Bachelor of Law with Honours from the Australian National University and also has a degree in Arts/Criminology from Macquarie University. Prior to joining PURE Equine Law, Maddy worked as a Research Associate at the ACT Supreme Court.
Maddy regularly competes in eventing with her horse, Bean, having moved from straight dressage a few months ago. She also runs a small Australian White sheep stud, which she recently started on her farm. She has future plans to expand the operation and loves being outside working on the property. Additionally, Maddy is an active volunteer firefighter with the NSW Rural Fire Service.
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Georgia Rodgers
PARALEGAL
Georgia Rodgers is based in New South Wales and a Paralegal at PURE Equine Law. She is currently studying for a Bachelor of Laws and Bachelor of Equine Science. Georgia is an experienced horsewoman and enjoys competing in campdrafting and showjumping competitions across New South Wales. She also has extensive experience in the racing industry attributable to her upbringing on a thoroughbred stud farm and work with racehorses.
Beyond competitions and studies, Georgia is committed to engaging with community initiatives that promote equine welfare and education. Georgia hopes to inspire others in the equine community and contribute meaningful advancements through both legal and practical channels.
