Legal counsel for Australia’s equine sector.
We help equine businesses across Australia manage legal risk, resolve issues and build strong, sustainable operations.
About the firm.
PURE Equine Law is a boutique Australian law firm that works exclusively within the equine sector. The firm was founded in 2021 by award-winning lawyer and lifelong horsewoman, Emily Purvis (ex- Herbert Smith Freehills).
The horse world is unlike any other. Activities involving horses carry inherent risk, are heavily regulated and are often highly technical. Liability for falls and injuries, disputes over sales and agistment, animal welfare obligations and insurance all call for both legal expertise and a deep knowledge of the industry.
Emily established the firm after seeing first-hand how a lack of specialist legal support was leading to poor outcomes for both people and horses. PURE Equine Law was created to fill that gap, combining the rigour of top-tier legal training with a practical understanding of how equine businesses operate.
The firm's name reflects its origins. PURE is drawn from its founder's name (PUR-vis Emily) and was chosen deliberately in place of a traditional firm name, signalling a different approach to legal practice built around the needs of the industry it serves.
Our purpose.
Who we act for.
We act for equine businesses across Australia, including:
Agistment, spelling and rehabilitation properties.
Riding schools and outdoor horseback tour businesses.
Event operators and arena hire venues.
Equine veterinary and allied health practices.
Horse riding coaches and horse trainers.
Online educators, influencers and member-based organisations.
Studs and breeders.
Equine brands and product businesses.
We also advise clubs, associations and other not-for-profit and sporting organisations.
Our services.
Emily Purvis.
Emily Purvis is the founder and Principal of PURE Equine Law.
Emily began her legal career in 2017 at top-tier international law firm Herbert Smith Freehills, practising in its Perth, Melbourne and Hong Kong offices. Her experience spans complex commercial litigation, corporate governance and regulatory matters, financial services regulation, insurance disputes, employment law and corporate transactions, acting for multinational corporations, ASX listed companies, financial institutions and government bodies.
A lifelong horsewoman, Emily started riding at three years old and went on to compete regularly in state dressage events. Drawing on three decades inside the equestrian world and her top-tier legal training, she founded PURE Equine Law in 2021 to provide legal services exclusively to the equine sector.
Her work has been recognised nationally. Business News 40under40 winner (Professional Services, 2025). Two-time finalist, Sole Practitioner of the Year, Lawyers Weekly Australian Law Awards (2024 and 2025). Winner, Lawyers Weekly 30 Under 30, Sport and Entertainment (2023).
Alongside her practice, Emily is a leading voice in legal education for the equestrian community. Her legal content has reached more than 100,000 people and she presented at Equitana Melbourne in 2024. She also serves on the board of Pony Club WA.
Client outcomes.
Contact.
To discuss how we can assist your business or organisation, please get in touch.
Based in Victoria and Western Australia, with clients across Australia.