Legal and advisory for Australia’s equine sector.
We help businesses in the equine sector across Australia manage legal risk, resolve issues and unlock strategic growth.
PURE Equine Law is a boutique legal and advisory firm led by award-winning lawyer and founder, Emily Purvis. With deep sector expertise, we specialise in supporting businesses involved in providing horse-related goods and services across the equestrian, racing, breeding, veterinary, retail and technology industries. From contracts and compliance to external general counsel services, we help established organisations and emerging businesses in the equine sector manage legal exposure, meet regulatory requirements and identify strategic growth opportunities.
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Legal services
Tailored legal advice and support across commercial, employment, sports and regulatory matters. We assist with contracts, disputes, compliance, debt recovery, IP and privacy – helping businesses and organisations operate with clarity and confidence.
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Risk and liability advisory
Clear, practical guidance to help identify, manage and reduce legal risk. We offer risk audits, waiver reviews and insurance-readiness support to strengthen legal protection and support safe, best-practice operations.
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External General Counsel
Ongoing legal support for organisations seeking a trusted legal partner. We work closely with directors, boards and leadership teams to deliver strategic legal insight, manage overflow work and help navigate challenges as they arise.
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Training & education
Practical legal training for members, volunteers, staff and boards. We deliver workshops tailored to your organisation on topics such as work health and safety, liability, risk management, compliance and more. Emily’s legal education work has reached over 100,000 people and was presented at Equitana Melbourne 2024.
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Strategic & business advisory
Legal and commercial guidance for founders and leadership teams. We support new ventures, scaling businesses and evolving ideas. Emily brings award-winning entrepreneurial insight, legal expertise and deep industry understanding to help ambitious clients identify opportunities and grow.
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Legal consulting
Project-based legal support for law firms working in equine, racing and other high-risk or highly regulated sectors. We assist with overflow matters, provide subject matter input, or act as co-counsel.
About Emily.
With a background in top-tier commercial law and a lifetime in the horse world, Emily Purvis founded PURE Equine Law in 2021 to serve the unique needs of Australia’s equine sector.
Emily has grown PURE Equine Law into a leading national practice and was recognised as one of Australia’s top 10 sole practitioners in 2024 and 2025. She was also named a winner of the 2025 Business News 40under40 award and received the Professional Services category prize, recognising her as one of the state’s leading entrepreneurs and future business leaders.
